GraphoGame
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The World / 2022
GraphoGame is an academically researched learning app designed to improve literacy skills for young children.
Combining Finland's educational teaching methodology with cutting-edge research in neuroscience, and developed by the top academic institutions around the world, like Harvard and Yale, GraphoGame is a powerful learning tool disguised as a fun game.
With more than 2.6M downloads in 15 countries, available in 8 languages, is used by 100% of 6 to 9 year old students in Finland, and is the market leader in Brazil, France & Norway.
Effective, available offline, and free, GraphoGame is, for millions of children with dyslexia or without access to school, a hope for a brighter future.
For the new brand, we redesigned the previous logo to a more balanced composition, and introduced the GG, a simple yet memorable symbol that synthesizes the "Reading is Winning" signature.
The white-and-blue palette was kept, as a tribute to the Finnish founders, with the addition of two new fresh colors, and a new typeface for a bolder personality.
Brand Voice and all the communication were also reviewed.
Logo animation by Twstd
Discover the impact of GraphoGame around the globe:
— Chile
— Portugal
Changing the game for millions of children, is one click away.
Go to graphogame.com and help spread the word.
